The word Chhammakchhallo (Spelt chammak challo also) is used for a girl who is flashy in appearance. The word can be called part of slang, and can be derogatory as well, though it's not a swear word.
Exactly, chhammak here refers to the sound of jingling as someone walks, and chhallo was most probably used for chhallas (chhalla = a ring, not necessarily the one worn in a finger) and hence chhammakchhallo was used for someone who used to make a jingling sound with her jewels.
(For the lyrics/translation of Akon's Chhammakchallo song, check This post.)
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