Aur Dikhao, Aur Dikhaao Meaning, Lyrics, Translation | Amazon India

Creative agency: Orchard Advertising
Creative: Neel Roy, Vinod Lal Heera Eshwer, Abhijeet Kundu, Prakash Katariya, Amitabh Bhattacharya
Director: Shimit Amin
Music: Ram Sampath

Aur Dikhao is a phrase with which Amazon has caught the imagination, or at least attention, of almost every Indian who watches TV. Their ad campaign not only has a catchy music, it has a very catchy line, ‘aur dikhao’, which actually tells you a lot about the typical Indian shopper’s mindset.

Aur dikhaao is something that most people like me have heard hundreds of times when they went shopping with anyone, especially with mothers and aunts. It literally means ‘show me more’, and that’s something that we are used to say even if we happen to like the thing that we saw first, and will probably buy that only. It’s more like we cannot be satisfied with anything less than the best, and we have to ensure that, for which we see as many products as we can. :)

I believe the lyrics for the song should be by Amitabh Bhattacharya, as he's part of the creative team.

biwi jab bhi option maange,
expectation chhat pe Taange
roti hai to option se uska mann lalchaao

whenever the wife asks for options, hangs the expectations high on the roof,
if she is sad, woo her heart with options..

better se baDh ke best ko tolo,
ok ko bhi khoob TaTolo
hindustani dil kehta hai aur dikhao aur dikhao..

above better, weigh the best,
check the okay properly too,
the Indian heart says, show more, show some more..

Dhokla, thepla, khakra, fafda, muthiya, mathiya, churo, kathiya
bhookh ka siren jahaan baja bas,
baDi si buffet wahin laga do
hindustani peT pukare, aur dikhao aur dikhao..

(all are food items’ names)
wherever the siren of hunger goes off,
put up a big buffet right there,
the Indian stomach says, show some more, show me more..

Sallu, Hrithik, Shahid, Aamir, Shahrukh
jitne super star hain sabki
nakal hame kar ke dikhlaao
hindustani darshak bole, oye puttar aur dikhao

Salman, Hrithik, Shahid, Aamir, Shahrukh
all the superstars that are there,
mimic them all for us,
the Indian audience says, O son, show me more..

janamsiddh adhikaar hai chunna..
kam mein settle na hona munna
hindustani dil kehta hai aur dikhao aur dikhao..

it’s your birthright to choose,
don’t settle with less, O little one,
the Indian heart says, show more, show some more..

strawberry, blueberry, mast banana, khatti kairi, cool vanilla
pomegranate, chocolate, lichi raseela
aur dikhao, aur dikhao

saas bahu aur family ke combination lakh banao
hindustani darshak bole - aur dikhao

make a hundred thousand combinations of mother-in-laws, daughter-in-laws, and families,
the Indian audiences say, show more, show more..

top cut, muscat, razor cut, business cut, hero cut, short cut.. power cut

one day, test ya twenty twenty, har ek match pe janta senti
kaam kaaj sab chhod ke bas TV mein ghus jaao,
aur dikhao aur dikhao apna naara aur dikhao
hindustani dil kehta hai aur dikhao aur dikhao…

be it one day match, test match, or a T20, the public is sentimental about every match,
forget all the work and just get into the TV,
show more, show more, our slogan is show more.
the Indian heart says, show more, show some more..

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Dil Bada To Tu Bada Lyrics Translation | Rajnigandha Advertisement

Music: Hanif Shaikh
Advertisement: Rajnigandha Silver Pearls
Creative agency: Dentsu Marcom
Featuring: Priyanka Chopra

heere moti se kab tulti hain khushiyaan
shohrat tu dil ki kamaa

Happiness can't be weighed in diamonds and pearls,
earn the fame of heart..

[as in, you should live in people's hearts.]

baazaar mein kab bikti hain khushiyaan
shohrat tu dil ki kamaa

When is happiness sold in the market, [it's not],
earn the fame of heart..

dil bada to tu bada..

If the heart is big, you're big.

[means you become something big only when you are compassionate and generous.]

achchhai ki ek alag chamak hoti hai..
There is a different shine in goodness.

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Ik Daur Tha, Man Mor Tha Lyrics Translation [Google Reunion]

Once in a while, we see advertising that touches our hearts. Most of such advertising also has some heart touching music. Here is another advertisement in the list, this one by Google.

Both, the video and the song, are lovely. Music is created by Clinton Cerejo, Piyush Mishra is of course the singer, and the lyrics are written by Neelesh Jain, who is a creative director at Ogilvy and Mather. Do watch, and listen.



bachpane ki tang gali phir se koode phaande
chhoti chhoti meethi chori gaanth leke baandhe
ik patang sa udta tha parindon ki tarah
ek daur tha.. man man mor tha..

The narrow street of my childhood is jumping once again,
it ties (and keeps) the small sweet thefts (of childhood) in a bale..
it used to fly like a kite, (free) like birds,
there was a time, when the heart used to be like a peacock..

[The second line is a reference to the thefts of sweets from Yusuf's shop. Peacock here means the heart was free and joyful like peacocks dancing in rains.]

kaagazon ki kashtiyon mein dooba rehta tha
jhaankti khidkiyon mein uljha rehta tha
wo bhi kya daur tha man pe na jor tha
ek daur tha, man man mor tha..

It used to remain submerged in paper boats,
used to remain busy with peeping windows,
ah, what time it was, there was no restriction over the heart..
there was a time, when the heart used to be like a peacock..

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Aao Use Yaad Karein/ Apni JaDon se JuDein Lyrics Translation

Music: The Ghalat Family
Lyrics: Ankur Tewari
Singer: Mohit Chauhan, backing vocals by Ankur Tewari

ek aur martaba
jaayen hum phir wahin
aur ik dafaa
waapis phir chalein wahin
jahaan se aaye the hum laaye the
khwaabon bhari kuch khwahishen
wahaan chalein
hum sabhi
bilkul abhi..

One more time,
let's go there again..
Once more,
let's go back there again..
From where we got
some wishes full of dreams..
Let's go there,
all of us..
Right now..

aao use yaad karein
jis neev pe khade
aao ab laut chalein,
apni jaD se juDein..
bas ek martabaa
phursat ki saans lein..
mehsoos karte the jo
us ka ehsaas lein..

Come, remember that,
on which foundation we stand..
Come, let's go back,
and attach ourselves to our roots..
Just once,
let's breathe in leisure..
what we used to feel,
let's feel that (again)..

jo hum ko khaas the
jo paas the
wo raaste chhod aaye the,
wahaan chalein,
hum sabhi,
bilkul abhi

Those who were close to us,
those who were close,
the paths that we had left,
let's go there..
All of us,
right now..

aao use yaad karein
jis neev pe khade
aao ab laut chalein,
apni jaD se juDein..

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Zara Chhoone De: Acer Ad Jingle [Lucky Ali] Lyrics Translation

Kachcha pakka ehsaas ho chhoone se
Khaamoshi bhi bol uthe chhoone se.
khwaahishen angdaayi lein chhoone se.
manzilen ho aasaan chhoone se

o.. Zaraa chhoone de mujhe,
O.. Mujhe chhoone de..
There is a slight feeling that comes from a touch,
even silence speaks up on a touch..
wishes begin to turn with a touch..
destinations become easy to reach with a touch..

O.. Let me touch, a little..
O.. Let me touch..

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Hame Jaldi hai/ Sach kar denge Sapne: Honda Ad Translation

Humein jaldi hai, bahut jaldi hai..
Chai ne thodi si jeebh jala di to kya hua,
Naashta dopahar me kar lenge...
Har subah alarm clock ko pairi pauna kar ke,
Tiffin ke dabbo me dil baandh kar,
Ghar se nikal bhagte hain..
Jaise kal hi exam khatam hue aur nukkad pe sonu bhai sahab ne cricket khelne ke liye bulaya ho,
Humein jaldi hai kyunki hamare pass sapne hai kilo ke hisab se aur samay atthanni bhar nahi
Ye sach aur sapno ke beech ka raasta hai na
Ise maine thode kareeb se dekha hai,
Thoda atpata thoda anjaana jaroor lagta hai
Par ye haath ki wo lakeer hai jo uljhi galiyon se nikal kar ek haseen mukam par humein pahuncha sakti hai
Bas zaroorat hai in sapno ko thodi si raftaar ki
Phir dekhna ye sach aur sapno ke faaslon ko hum kaise tay kerte hain..
jald se jald, sach kar denge sapne

We're in a hurry, very much hurry
what if the tea burnt the tongue a little,
we'll have the breakfast in the afternoon..
every morning, touching the feet of the alarm clock,
closing the hearts in tiffin boxes,
we run on to the streets..
as if yesterday only exams got over n Sonu has called to play on the crossroad..
we're in a hurry, because we've dreams in kilograms n no time at all,
This distance between dreams and reality,
I've seen it from a little closer,
it certainly looks a little strange, a little unknown,
but it's that line of palm, which can pass through entangled streets n make us reach a lovely destination,
these dreams just need some speed,
then see how we clear these distances between dreams n reality..
very soon, we'll make dreams come true..

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Slice Advertisement song's Lyrics translation

Advertisement: Leher Slice
Picturised on: Katrina Kaif

Bahut hui hai ye aankh micholi,
aaj khelungi main ras ki holi,
ras ki holi, ras ki holi..

Now that's enough of this hide and seek,
Today I'll play holi with rasa..
holi with rasa, holi with rasa..

Here the thing is that ras is a word with two meanings, one is juice, and the other one is a concept that for lack of a better word you can say joy. So here she's talking about the mango juice, while it also means she'd play Holi with joy.

Holi is an Indian festival where people throw colors and colored water over one-another.

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Ummeedon wali Dhoop Sunshine wali Asha: Lyrics Translation

Ummeed Wali Dhoop
Sunshine Waali Aasha
Rone Ki Wajah Kam Hain
Hansne Ke Bahane Zyada

The sunshine of hope,
the hope of sunshine..
there are lesser reasons to cry,
and more excuses to laugh..

Zid Hai Muskurayenge
Khush Rehne Ka Hai Waada

It's our obstinacy, we'll smile,
it's a promise to stay happy..

Umeed Wali Dhoop
Sunshine Waali Asha

Tum Dil Se Agar Poochhoge
Woh Khush Rehna Hi Chaahe
Jab Sachche Mann Se Maango
Toh Khul Jaati Hain Raahein
Toh Khul Ke Khushi Lutao
Ye Kya Aadha-Aadha

If you ask the heart,
if always wants to be happy
when you ask with a pure heart,
the paths are open (on their own)
so distribute joy freely,
what's this half-hearted thing..

Umeedon Wali Dhoop
Sunshine Wali Asha
Umeedon Wali Dhoop
Sunshine Wali Asha

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Airtel HFZ: Har ek Friend Zaroori Hota hai: Lyrics, Translation

Wanted to say every friend is important, but have kept the more literal 'necessary.' You can take the one you prefer. There you go.

Chai Ke Liye Jaise Toast Hota Hai
Vaise Har Ek Friend Zaroori Hota Hai
Aise Har Ek Friend Zaroori Hota Hai

Like there is toast for tea,
Every friend is necessary,
like that every friend is necessary..

Koi Subah Paanch Baje Neend Se Jagaye
Koi Raat Ko Teen Baje Jaan Bachaye
Ek Teri Kadki Mein Sharing Kare
Aur Ek Tere Budget Mein Sneak In Kare

Some (friend) wakes you up at five from sleep,
some (friend) saves life at three in the night,
one shares (his things) in your bankruptcy,
while the other sneaks in to your budget..

Koi Nature Se Guest, Koi Host Hota Hai..
Par Har Ek Friend Zaroori Hota Hai

By nature some is guest and some is host,
But every friend is necessary..

Ek Ghadi Ghadi kaam Aye Par Kabhi Kabhi Call Kare
Ek Kabhi Kabhi Kaam Aye Aur Ghadi Ghadi Call Kare

One helps repeatedly, but calls rarely,
another helps rarely, but calls repeatedly,

Gossip Ka Koi Ghoomta Phirta Satellite
Koi Saath Rahe To karde Sab Alright
Koi Effortless, Koi Forced Hota Hai
Lekin Har Ek Friend Zaroori Hota hai

Some (friend) happens to be a moving satellite of gossip,
some, when with you, makes everything alright,
some (friend) is effortless and some is forced,
but every friend is necessary..

Chat Room Friend, Koi Class Room Friend
Koi Bike Pe Race Wala Vroom-Vroom Friend
Shopping Mall Wala Shopping Friend
Koi Exam Hall Wala Copying Friend

Some chat room friend and some class room friend,
Some vroom vroom friend who races bikes,
Shopping friend of shopping malls,
And some copying friend in exam hall..

Movie Buddy.. Groovie Buddy
Hi Buddy.. Bye Buddy
Joke Buddy.. Poke Buddy
Gana Buddy.. Shaana Buddy
Chaddi Buddy.. Yaar Buddy

Movie Buddy.. Groovie Buddy
Hi Buddy.. Bye Buddy
Joke Buddy.. Poke Buddy
Song Buddy.. Intelligent Buddy
Close* Buddy.. Close friend Buddy

Kutte... Kaminey..
Everybody.. Sab Buddy
A To Z

Dog.. Rascal..
Everybody, all buddy,
A to Z..

Gin Gin Ke Naam Bheja Roast Hota Hai
Par Har Ek Friend Zaroori Hota Hai
Lekin Har Ek Friend Zaroori Hota Hai

Counting the names, the mind gets roasted,
but every friend is necessary..
but every friend is necessary..

*Chaddi Buddy here seems to be taken from a common Hindi phrase 'langotiya yaar' which means friends so close who don't mind sharing even their underwear. Chaddi and langot both mean underwear.

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Hum mein hai Hero: Lyrics, Translation (AR Rahman, Hero Motocorp)

Composer and Singer: A R Rahman

Dil dheere dhadke hai aaj
Hone ko hai aaghaaz
Safar pe Chalne ka badhne ka
Itna hai Hausla
Mitna faasla
Manzil ne mil hi jaana hai
O.. Khwabon se aage jaana hai

Humi se toh ummeedein hain
Humi se toh dilasa hai
Hami pe hain nigaahe bhi
Hami pe to Bharosa hai

Hum mein hai hero
Hum Mein hai Hero

Dil se kaho, hey, hai Hum Mein Hai Hero
Milke kaho, hey, hai Hum Mein Hai Hero

Hum mein hai hero
Hum mein hai hero...

The heart beats slowly today,
A new beginning is going to be there,
of starting the journey, of moving ahead.
There is so much morale (or, our morale/conscience says)
that the distance has to end,
the destination has to be reached,
O.. (we) have to go beyond dreams..

From us only hopes are there,
From us only is the consolation there,
The eyes are on us only,
On us only is the trust..

There is a hero within us,
There is a hero within us..

Say with heart, hey, there is a hero within us..
Say it together, hey, there is a hero within us..

There is a hero within us,
There is a hero within us...

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